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Elevate Ag: Full Course
Module 1: Welcome to Elevate Ag
Lesson 1: Welcome & Thank You (3:24)
Lesson 2: Why Elevate Ag (1:22)
Lesson 3: Elevate Your Ag Story (1:33)
Lesson 4: Meet Natalie & Tara (2:23)
Elevate Ag Workbook
Module 2: Creating Your Ag Story
Lesson 1: Your Ag WHY (4:35)
Lesson 2: Your Ag WHO (2:20)
Lesson 3: Your Ag WHAT (6:26)
Lesson 4: Your Ag STORY (1:48)
Additional Resources
FAQs
Module 3: Sharing Your Ag Story
Lesson 1: Thoughts and Limiting Beliefs (3:35)
Lesson 2: Stay in Your Lane (3:59)
Lesson 3: The Plethora of Platforms (3:46)
Lesson 4: Consistency is Key (4:22)
Additional Resources
FAQs
Module 4: Building a Community Around Your Ag Story
Lesson 1: Audience vs Community (3:33)
Lesson 2: Know, Like, Trust (4:24)
Lesson 3: Storytelling (4:42)
Lesson 4: Community over Competition (5:19)
Additional Resources
FAQs
Module 5: Building Your Ag Story Brand
Lesson 1: Choosing Your Name (7:22)
Lesson 2: Verbal Identity - The Feel (2:42)
Lesson 3: Visual Identity - The Look (5:25)
Additional Resources
FAQs
Module 6: All Things Instagram
Lesson 1: The Power of Social Media (3:00)
Lesson 2: Optomizing your IG Handle & Bio (9:29)
Lesson 3: Creating A Content Strategy (4:52)
Lesson 4: Picking Content Pillars (8:41)
Lesson 5: Captions & Hashtags (7:53)
Lesson 6: Maximizing & Mastering Stories (7:03)
Lesson 7: Reels (5:48)
Lesson 8: Growing your Instagram (5:29)
Additional Resources
FAQ's
Module 7: Facebook, TikTok, YouTube & Pinterest (Guest Interviews)
Facebook with Dr. Marissa Hake (@calfvet) (42:37)
Facebook with Caitlin Henderson (@caitlin_a_henderson) (45:17)
TikTok with the NY Farm Girls (@nyfarmgirls) (37:07)
Multi-Platform Sharing (Facebook and TikTok) with Dan Vanteicher (@iowadairyfarmer) (52:17)
YouTube with Zach Johnson (@mnmillenialfarmer) (48:34)
YouTube with Sandi Brock (@sheepishly.me) (47:35)
Pinterest with Renae Finney (@ranae.thewildwebco) (43:48)
Pinterest with Jen Jurca (@byjenrose) (41:08)
FAQ's
Module 8: Brand Partnerships & Influencing 101
Lesson 1: Mindest & Misconceptions (5:03)
Lesson 2: Getting Started & Sourcing Brands (7:10)
Lesson 3: Crafting Your Pitch & Creating Your Media Kit (10:48)
Lesson 4: Sending Your Pitch & Emailing Brands (5:19)
Lesson 5: Pricing & Product Exchange (8:55)
Lesson 6: Negotiation, Email Conversations & Following Up with Brands (2:18)
Lesson 7: You Landed The Collab, Now What? (2:33)
Additional Resources
FAQ's
Module 9: Professional Speaking
Lesson 1: Selecting Your Topic (5:16)
Lesson 2: Crafting a Speech Using Storytelling (7:29)
Lesson 3: Writing Your Speech (5:23)
Lesson 4: Delivering Your Speech (6:53)
Lesson 5: Getting Yourself on Stage (7:23)
Lesson 6: Pricing Yourself as a Professional Speaker (7:51)
Additional Resources
FAQ's
Module 10: How To Start A Podcast
Lesson 1: Let's Get Started Podcasting! (3:05)
Lesson 2: Picking a Show Name & Deciding on your Show Format (8:18)
Lesson 3: Podcast Assets (4:09)
Lesson 4: Planning, Recording & Editing your Episodes (8:20)
Lesson 5: Registering, Titling & Uploading Your Podcast (7:18)
Lesson 6: Growing & Marketing your Podcast and Podcast Episodes (6:41)
Lesson 7: Monetizing your Podcast (8:23)
Additional Resources (2:00)
Bonus Lesson 1:1 Podcast Coaching with Caroline Nelson from Chews Wisely (41:06)
Bonus Lesson 1:1 Podcast Coaching with Jena Ochsner and MP Sass (49:32)
Module 11: Building a Website, E-mail List and Blogging
Lesson 1: Building a Website (8:39)
Lesson 2: Building Your E-mail List (11:31)
Lesson 3: Starting a Blog (12:00)
Lesson 4: Monetizing your Blog (6:53)
BONUS Text Message Marketing Interview with @milkhousemarket (25:46)
Additional Resources
FAQ's
Module 12: Foundations to a Successful Online Business
Lesson 1: Your Minimally Viable Product (2:48)
Lesson 2: Selling 101 - Serving & Solving a Problem (6:19)
Lesson 3: Selling through a Transformation Statement (2:02)
Lesson 4: Knowing Your Numbers (4:25)
Lesson 5: Peer Analysis (2:00)
Lesson 6: Building an Online Shop (7:37)
BONUS: Hosting On Farm Events with April Roberts (@glamfarmwife) (44:54)
Additional Resources
FAQ's
Module 13: All Things Advocating
Lesson 1: Who, What, Why of Advocating (7:59)
Lesson 2: Dealing with animal activists (6:59)
Lesson 3: Giving a Radio, Television & Magazine Advocacy Interview (6:35)
Lesson 4: Advocating & Sharing Your Story on Podcasts (5:33)
Lesson 5: Advocating On the Farm/Ranch with Film Crews (6:59)
Lesson 6: Hosting On Farm/Ranch Tours (2:52)
Additional Resources
FAQ's
Module 14: Direct To Consumer Beef Sales
Beef Sales with Hannah Klitz of Oak Barn Beef (@hannahklitz_) (32:11)
Beef Sales with Caroline Nelson of Little Creek MT (@bigksycaroline) (51:23)
Beef Sales with Amanda Severson of Grand View Beef (@grandviewbeef) (43:33)
Beef Sales with Jena Ocshner of Double O Farms (@jenaochsner) (46:29)
Additional Resources
Module 15: Conclusion
Lesson 1: Planning for Success (3:31)
Lesson 2: Tips Moving Forward (1:57)
Group Coaching Calls
March 27: Niche, Account Name, Pitching and more (84:48)
April 10: Outsourcing, Blogging and more (102:19)
May 1: Multi-Platform, Direct to Consumer, Next Steps and more (118:38)
June 20 (65:41)
July 11 (71:05)
July 25 (72:54)
Nov 1 (60:41)
Nov 14 (66:48)
Dec 5 (67:50)
Lesson 3: Visual Identity - The Look
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